Genevieve Mina is a sparkling, vibrant energy who ran for Alaska State House in 2022. She needed branding that reflected her bright personality and unique style, whilst also remaining professional. I wanted to incorporate a bold and distinct color palette that would relate to young, progressive voters in her district but also be distinctly 'Genevieve'. She wanted to include a nod to her Philippine heritage so we incorporated the Star of the Philippines into the logo.
After a few design iterations and an effort from the whole creative team, we landed on this logo design. Her literature, comms and digital campaign stood her so far apart from any of her challengers, she won convincingly in her district with almost 75% of the vote.
These assets won two Gold Awards in the AIGA Alaska State Design Awards 2022 in both the Logo and Identity Systems, and Promotional and Marketing categories.
Employer: Ship Creek Group
Services: brand strategy, creative direction, graphic design, digital design, website build, stakeholder management,
large volume mailer production management
Year: 2022
Software: InDesign, Photoshop, Illustrator, After Effects, Dreamweaver, Squarespace
Services: brand strategy, creative direction, graphic design, digital design, website build, stakeholder management,
large volume mailer production management
Year: 2022
Software: InDesign, Photoshop, Illustrator, After Effects, Dreamweaver, Squarespace
