This major winter appeal is the most important annual appeal for Anglicare's fundraising portfolio aimed at existing patrons and appealing for new donors. 
The brief asked for a strong visual that represented desolate isolation being brought 'out of the shadows' as a result of Jesus' love shown via the work of Anglicare in the community. The mother and daughter made the featured case study demographics personal and real. The photoshoot concentrated on plays of shadow and light and the resulting collateral graduated from ominous darkness through to hopeful lightness. 
The die-cut dinner invite used the heavy lockup to create a physical shadow over the inside pages to give an immersive experience into the theme. This was carried through across decor and styling at the fundraising event.
Various print and digital assets including die cut invite, A4 & DL lifts, fundraising material, hand coded responsive eDMs, social media and website tiles.
Employer: Anglicare Sydney
Services: concept development, art direction, source talent, direct photoshoot, design of all assets, production direction,
manage job from brief through to production. 

Year: 2019
Software: InDesign, Illustrator, Photoshop, Dreamweaver, Campaign Monitor

Winter dinner invite

Winter Appeal lift cover

Winter Appeal A4 lift spread

Winter Appeal A4 lift spread

Winter Appeal fundraising material

Back to Top