Seasonal direct mail fundraising campaign sent to all existing and potential donors. 
The brief asked us to 'put someone in their shoes' in a creative way. We are limited due to client confidentiality that we cannot use real photography in these pieces, so I came up with the die cut front leaf on the DL lift to create some interest in the message. I used gritty and dark imagery to convey the hopelessness this client initially felt, transitioning the mood to hopeful joy after being helped through Anglicare services.
Employer: Anglicare Sydney
Services: concept development, art direction, graphic design,
manage job from brief through to production. Build and execute digital assets for eDM & web.

Year: 2021
Software: InDesign, Illustrator, Photoshop, Dreamweaver, Campaign Monitor
Back to Top